Sarah Balog



Chicago Based
Packaging &
Identity Designer



Blanton’s Bourbon River Edition
2023


Although Frankfort, KY and Paris, France are thousands of kilometers away from each other, they do share one thing in common: a river. With both cities heavily influenced by the rivers that adjoin them, Blanton’s Single Barrel Bourbon celebrates their commonality with the release of its 2023 River Edition Bourbon, exclusively produced for La Maison du Whisky, Blanton’s distributor in France.

More info from the Blanton’s team here.

Package Design
Illustration
Whiskey Live Paris Booth Design

Awards

Commended by World Brand Design Society

2023 GDUSA American Graphic Design Awards Winner

2024 GDUSA American Package Design Awards Winner

PAC Global Best in Class: Specialty, Limited Edition

Gold 2024 American Advertising Award (Cincinnati)

Coho Creative



Boundless Acres by Meijer
2025


The Boundless Acres dog food design captures the joy of pets running free, with dogs bounding through open, scenic landscapes. It’s a playful yet premium look that highlights energy, adventure, and wholesome nutrition—perfectly reflecting the brand’s mission to fuel every pet’s potential.

Package Design
Style Guide



Coho Creative



Puncher’s Chance: Double Hook
2024


The Puncher’s Chance: Double Hook design packs a punch with bold custom illustrations and lettering inspired by boxing culture. The dynamic tiger graphics and sharp type reflect the intensity of the "double hook"—a nod to both the powerful boxing move and the double-barreled aging process. It’s a striking, energetic design that captures the brand’s fighting spirit while highlighting the whiskey’s rich, crafted character.

Package Design
Illustration

Awards

PAC Global Best in Class: Specialty, Wine & Spirits

Coho Creative



Fredrik’s Seasonal Illustrations
2025


A seasonal packaging project for Frederik’s by Meijer, featuring custom art-deco-inspired illustrations used across limited-edition spring products. The illustrations were designed to align with the brand’s elevated aesthetic while clearly signaling the products as part of the seasonal spring collection—enhancing both shelf appeal and shopper clarity.

Illustration

Coho Creative



Jeff Ruby’s Catering
2024


The Jeff Ruby’s Catering logo design brings the restaurant’s signature art deco elegance into its mobile dining experience. The refined cloche icon highlights luxury and sophistication, symbolizing gourmet meals on the go. With sleek typography and golden accents, the branding seamlessly extends the high-end dining reputation to this new catering offering. 

See more on the Jeff Ruby’s website here.

Logo Design

Coho Creative



Good Start
2024

    The Good Start baby formula redesign brings a fresh, approachable look with custom elephant illustrations that visually communicates product benefits through thoughtful heart placements. Clean typography and simplified layouts enhance readability, while the refined use of color-coding aids quick product differentiation. The integration of Dr. Brown’s branding adds a layer of trust and expertise, creating a cohesive, modern design that feels both nurturing and trustworthy.

    Package Design
    Illustration

    Awards

    2025 PAC Global Awards Nominee

    Coho Creative



    Airme
    2024


      This packaging design for AIRme, a portable air purifier, pairs clean, modern aesthetics with symbolic visuals that highlight the product’s purpose. A serene mountain landscape evokes the feeling of fresh, natural air, while cascading linework represents purified airflow. Designed to reflect the product’s sleek form and function, the packaging communicates clarity, calm, and the promise of fresh air—wherever life takes you.

      Package Design

      Coho Creative



      True Goodness by Meijer
      2022 - 2024


        A series of package design projects for Meijer’s True Goodness brand, focused on extending core brand elements across diverse product categories. Each design maintains visual consistency while enhancing shopability through strategic color coding, clear typography, and engaging photography.

        Package Design
        Art Direction

        Coho Creative


        Huggies
        2022 - 2024



        A collection of diaper designs for the Huggies team, each tailored to a specific goal. From soft, natural graphics for sensitive skin products to playful, everyday designs, and vibrant dress-up pants featuring beloved Disney characters, each release balances functionality with creativity while meeting brand and consumer needs.

        Diaper Designs
        Illustration

        Coho Creative



        RH Aero
        2024


        The RH Aero logo design represents the merger of aerospace leaders Rhinestahl and Hydro, evolving the core structure of the Rhinestahl logo while integrating a new element to reflect Hydro’s contribution. The design abstractly resembles an aircraft, capturing movement and innovation in a refined, sophisticated form. A combined color palette bridges both companies' identities, symbolizing their unified strength and shared vision for aviation excellence.

        Logo Design

        Coho Creative