Sarah Balog
Chicago Based
Packaging &
Identity Designer
Blanton’s Bourbon River Edition
2023
Although Frankfort, KY and Paris, France are thousands of kilometers away from each other, they do share one thing in common: a river. With both cities heavily influenced by the rivers that adjoin them, Blanton’s Single Barrel Bourbon celebrates their commonality with the release of its 2023 River Edition Bourbon, exclusively produced for La Maison du Whisky, Blanton’s distributor in France.
More info from the Blanton’s team here.
Package Design
Illustration
Whiskey Live Paris Booth Design
Awards
Commended by World Brand Design Society
2023 GDUSA American Graphic Design Awards Winner
2024 GDUSA American Package Design Awards Winner
PAC Global Best in Class: Specialty, Limited Edition
Gold 2024 American Advertising Award (Cincinnati)
Coho Creative
Boundless Acres by Meijer2025
The Boundless Acres dog food design captures the joy of pets running free, with dogs bounding through open, scenic landscapes. It’s a playful yet premium look that highlights energy, adventure, and wholesome nutrition—perfectly reflecting the brand’s mission to fuel every pet’s potential.
Package Design
Style Guide
Coho Creative
Puncher’s Chance: Double Hook2024
The Puncher’s Chance: Double Hook design packs a punch with bold custom illustrations and lettering inspired by boxing culture. The dynamic tiger graphics and sharp type reflect the intensity of the "double hook"—a nod to both the powerful boxing move and the double-barreled aging process. It’s a striking, energetic design that captures the brand’s fighting spirit while highlighting the whiskey’s rich, crafted character.
Package Design
Illustration
Awards
PAC Global Best in Class: Specialty, Wine & Spirits
Coho Creative
Fredrik’s Seasonal Illustrations2025
A seasonal packaging project for Frederik’s by Meijer, featuring custom art-deco-inspired illustrations used across limited-edition spring products. The illustrations were designed to align with the brand’s elevated aesthetic while clearly signaling the products as part of the seasonal spring collection—enhancing both shelf appeal and shopper clarity.
Illustration
Coho Creative
Jeff Ruby’s Catering2024
The Jeff Ruby’s Catering logo design brings the restaurant’s signature art deco elegance into its mobile dining experience. The refined cloche icon highlights luxury and sophistication, symbolizing gourmet meals on the go. With sleek typography and golden accents, the branding seamlessly extends the high-end dining reputation to this new catering offering.
See more on the Jeff Ruby’s website here.
Logo Design
Coho Creative
Good Start2024
The Good Start baby formula redesign brings a fresh, approachable look with custom elephant illustrations that visually communicates product benefits through thoughtful heart placements. Clean typography and simplified layouts enhance readability, while the refined use of color-coding aids quick product differentiation. The integration of Dr. Brown’s branding adds a layer of trust and expertise, creating a cohesive, modern design that feels both nurturing and trustworthy.
Package Design
Illustration
Awards
2025 PAC Global Awards Nominee
Coho Creative
Airme
2024
This packaging design for AIRme, a portable air purifier, pairs clean, modern aesthetics with symbolic visuals that highlight the product’s purpose. A serene mountain landscape evokes the feeling of fresh, natural air, while cascading linework represents purified airflow. Designed to reflect the product’s sleek form and function, the packaging communicates clarity, calm, and the promise of fresh air—wherever life takes you.
Package Design
Coho Creative
True Goodness by Meijer
2022 - 2024
A series of package design projects for Meijer’s True Goodness brand, focused on extending core brand elements across diverse product categories. Each design maintains visual consistency while enhancing shopability through strategic color coding, clear typography, and engaging photography.
Package Design
Art Direction
Coho Creative
Huggies2022 - 2024
A collection of diaper designs for the Huggies team, each tailored to a specific goal. From soft, natural graphics for sensitive skin products to playful, everyday designs, and vibrant dress-up pants featuring beloved Disney characters, each release balances functionality with creativity while meeting brand and consumer needs.
Diaper Designs
Illustration
Coho Creative
RH Aero2024
The RH Aero logo design represents the merger of aerospace leaders Rhinestahl and Hydro, evolving the core structure of the Rhinestahl logo while integrating a new element to reflect Hydro’s contribution. The design abstractly resembles an aircraft, capturing movement and innovation in a refined, sophisticated form. A combined color palette bridges both companies' identities, symbolizing their unified strength and shared vision for aviation excellence.
Logo Design
Coho Creative