Sarah Balog
Chicago Based
Packaging &
Identity Designer




Good Start
2024

    The Good Start baby formula redesign brings a fresh, approachable look with custom elephant illustrations that visually communicates product benefits through thoughtful heart placements. Clean typography and simplified layouts enhance readability, while the refined use of color-coding aids quick product differentiation. The integration of Dr. Brown’s branding adds a layer of trust and expertise, creating a cohesive, modern design that feels both nurturing and trustworthy.

    Package Design
    Illustration

    Awards

    GDUSA American Package Design Awards Winner

    PAC Global Awards Nominee

    Coho Creative