SARAH BALOG




Good Start

Package Redesign

Agency - Coho Creative
A package redesign was crafted to reflect the new partnership between the nutrition experts at Good Start and the feeding experts at Dr. Brown’s – coming together as two brands with the shared mission of creating confident feeding experiences – to offer Good Start | Dr. Brown’s infant formulas.

Each formula pack has a custom character design which speaks to the formula benefit.
Deliverables

package redesign
custom character design
icon development
Dr. Brown’s sponsorship