Packaging &
Identity Designer
2024
The Puncher’s Chance: Double Hook design packs a punch with bold custom illustrations and lettering inspired by boxing culture. The dynamic tiger graphics and sharp type reflect the intensity of the "double hook"—a nod to both the powerful boxing move and the double-barreled aging process. It’s a striking, energetic design that captures the brand’s fighting spirit while highlighting the whiskey’s rich, crafted character.
Awards
Coho Creative